Free tools

Plan better campaigns before you spend.

Use Enla’s free calculator, platform references, and practical guides to check campaign economics and creative requirements before launching paid media.

Useful without a login.

Start with the ROI calculator, then use the platform and workflow guides to prepare stronger creative briefs and correctly formatted campaign assets.

01

Interactive calculator

Advertising ROI Calculator

Model revenue, return on ad spend, acquisition cost, and break-even performance before changing campaign budgets.

  • ROAS
  • CPA
  • Break-even point
Explore Advertising ROI Calculator
02

Creative reference

Ad Platform Specifications

Compare supported ratios, placements, copy constraints, and creative guidance across nine advertising platforms.

  • Nine platforms
  • Aspect ratios
  • Placement rules
Explore Ad Platform Specifications
03

Practical playbooks

Campaign Creative Guides

Learn how to adapt ad creative for Meta, Google, native networks, and the core campaign-production workflow.

  • Meta
  • Google Ads
  • Native ads
Explore Campaign Creative Guides

Platform guide

Meta Creative Guide

Review Feed, Stories, Reels, carousel, ratio, copy, and safe-zone guidance for Meta campaigns.

  • Feed
  • Stories
  • Reels
Explore Meta Creative Guide

Platform guide

Google Ads Creative Guide

Review image and copy requirements for Performance Max, Demand Gen, and Display campaigns.

  • PMax
  • Demand Gen
  • Display
Explore Google Ads Creative Guide
06

Product updates

Enla Changelog

Follow newly released creative, campaign, sharing, connector, and advertising workflow improvements.

  • New features
  • Improvements
  • Release history
Explore Enla Changelog

Ready to turn the plan into campaign creative?

Move from free planning resources into Enla’s connected strategy, copy, image, format, and launch workflow.